Cool Mart on new entrants such an industry, how the pricing is the key.
is the production of some of the hard shell and other bright colors. , leather and other accessories in 2010, created a staggering growth rate of sales, compared with 2009, an increase of up to 100% or more. but silicon case may be even higher. especially Mr. Wang also said that sales of other products the company is now far less than Apple silica gel sets, leather, etc., in which silicone cover several hundred million dollars last year accounted for about 20% of sales in 2011 expected to grow.
Apple has its own 3, 5-year plan as a parts supplier, it should be with a win-win.
Apple products on their own to pull the wind iPhone, iPad made huge profits in recent years, At the same time survival of some of the parts near the apple vendors, channels and distributors also followed the first drink the delicious taste of soup.
to figures released by the current media, iPhone sales have exceeded 90 million units, a conservative estimate that China accounted for about 10%, or 9,000,000 units. Many of the market now popular silicone case is entrusted to the Chinese mainland and Taiwan companies to produce, by 30 yuan / month the price of a conservative estimate, there are ten billion yuan related businesses around the market space. This does not count sales of 200 million units iPad silicone case market.
Eugene
cool-Mart is one of the company, the company yesterday, Mr. Wang, a management of the I did not expect this market to be so big.
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earn earn less whether, in short, with Apple set to profit. These accessories manufacturers are most concerned about is that this year, Apple launched when the iPhone, iPad new products. June 2010 Apple announced the sale of iPhone 4, the cool-Mart was busy preparing for the new cell phone new clothes, and less than 2 months, leather, silicone cover, so the whole family to support a comprehensive listing. In addition Mart also plans to cool a large-scale recruitment program distributor, the implementation of distribution, service integration, the beginning of what the company does not set the threshold, but then will take the
mainland market could see the current set is divided into several types of silica gel, 100 to 300 yuan for an upscale, 30 yuan to 100 yuan are mid-range, in addition to a number of no-name, all over the streets of unlicensed goods . Cool silicone Mart located in the 18 per set to 30.
industry distributors and manufacturers, said the profit was about 30%
cool-Mart is doing the original hard disk box, cradle, USB cable, and other computer peripheral products, Apple iPhone 3 in 2009 the global market, the cool-Mart decided to invest in research and development for iPhone 3 sets of silicone, skin sets, shell. At that time, the tentacles reach into other areas from industry, there are sets of silicone-based Imation Corporation in the United States (Imation), they are mainly engaged in the security of Apple products, audio player expansion, equipment and other services charge, but also a silicone 2010 sets listed.
one vendor told reporters that he had done an experiment: the two were put on a very cheap mobile phones 30 yuan and 100 yuan silicone case, let the air off the body, both regarded Cell phone very well. A digital flagship store official told reporters, high-priced products that are profiteering, % or even higher profits, while the channels, distributors in 30% of the profits. decided to set the appearance of fine silica level, and material selection, color matching, durability, etc., offers for higher quality and more advantages. Some design superior products, but also to prevent scratches and dust intrusion.
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