Nearly seven or eight years to reach all types of large and small around the country nearly one hundred health club

 Seeing countless fitness club success and failure. Only saw and heard these past few years the club provided to you as a reference operator. Club operators can hope to raise awareness, so that the fitness industry to develop more healthy.

past seven or eight years to reach all types of large and small around the country nearly one hundred health club. Seeing countless fitness club success and failure. Only saw and heard these past few years the club provided to you as a reference operator. Club operators can hope to raise awareness, so that the fitness industry to develop more healthy.

usually at the club before the opening stages and through the following questions:

1. Market research and sales strategy, setting

2. segmentation and combination of the regional function of < br>
3. floorplanning

4. club renderings design

5. construction program planning and implementation of

6. design enterprises CI, VI recognition system < br>
7. design review and adjustment

8. decoration budget review and adjustment

9. club fitting site supervision and coordination

10. review and purchase price progress

11. adjustment of equipment required for the management and operation specifications

12. to establish health clubs in the organizational structure, recruitment,UGG boots, training staff.

13. establish procedures for local management to develop staff codes of practice, membership benefits, administrative codes, financial system.

14. production marketing and sales programs

15. club pre-sale strategy and program development

16. the pre-opening sales and publicity
< br> 17. project acceptance

18.

opening of the first error, to run the club because of personal confidence and financial strength, the local environment, these different factors, investors will consider whether to open a small square of about 500-1000, about 2000 square meters of medium-sized, more than 3500 square meters large. These types of clubs, but the amount of investment for the club, members of floor area ratio, the surrounding market research, competition judge, accounting expenses, future cost recovery period, personnel training, management, scientific. Is no clear understanding. When I asked why these investors consider such a time, mostly to hear the answer is answer.

run the club the size of the area, usually several conditions should be to judge from the following:

1. target address is not within five kilometers around the club, or what type of several clubs . You open a selling point where the club.

2. your investment funds to operate for many large-scale, or what grade the clubs.

3. the rent free period is about price and reasonable, including the price of the rent payment cycle and cost accounting.

4. fitness can be developed around the investigation to determine whether the number of people you can meet the operational needs of the club.

5. spending power and the local population to determine how consumption patterns, determine your club's area of interior design and planning and zoning requirements.

6. the amount of club members attended the club area,Discount UGG boots, the relationship between training and the comfort of the relationship between members of ownership.

determine the location and area of a club run time than is usually experienced several problems in China. And the actual operation of the above operators,UGG shoes, the club had several problems encountered in the practical work situation of the real cases and judge later. To locate the club to decide the issue in the area.

second error To shop in some of the design makes me feel very strange, including the lobby reception area, the force area, cycling area, especially by dressing area feel very uncomfortable. First of all talk about functional zoning plan in the design time must not be careless, even worse design fees in order to save even a little bit of drawing out your design in person battle, during which there is no purpose to make the effect, and the members of comfort is also greatly reduced and this will affect the rate of new members to do card.

I observed more than a club and concluded that most of the forehead to do it by making the design and decoration of the club, usually a reasonable utilization of space will be reduced by 10-30%, fitting the wrong choice materials, renovation costs would increase by 20% -30%, while most of these masterpieces from the owner of that smug self-righteous hand. A real case: a place club owners opened a 3,000 square meter club,UGG boots clearance, opened the business six months after the time I pass by his shop, invited to go visit. Inside and out in a circle, we sit down to tea chat. Member of my rough calculation and the amount and the amount of day members of the scene and found the dressing area is too large. Exercise is not enough room area, lounge bar design of the water is too simple and too noisy uncomfortable, partial interior waste, and power equipment and cardio equipment are too low and the decor does not match.

asking this operator when the cost of renovation costs is also very alarming figures. I chatted with him about a simple renovation and decoration materials, supervision orders audit. The operators say are his own and make arrangements, in order to control costs. In fact, many people are committing a similar mistake. That is, shop and go to professional and lay experts to do. The results of their waste in the decoration on the cost of 30 million. If there are professionals to control costs and pre-selection of appropriate materials and program of work, then the work of recruits is very little cost. In the whole renovation cost savings on great. In fact, many club owners are considered clear enough what the account. This account is not considered clear enough.

third mistake The first is a place in the south to a club doing the preparation, invited me to give some advice. When it comes to choose the kind of treadmill is that the boss gave me a very firm, has selected an imported brand of treadmills, a single price, forty yuan. Luxury and style, advanced functions, and so this section I list a lot of the benefits of a treadmill. I asked him: more now. Q. After I said: Then I

commercial brands on the domestic first-line brand of treadmill and the treadmill into the function, quality, price and after-sale problems one by one made their explanation. And to remind them of their investment in the equipment budget to seriously re-election domestic brands treadmill. Alone so that the investors in the selected treadmill about 20 saves over four hundred thousand of the equipment cost. In fact, imports of equipment imported equipment are the benefits of natural, but the club location, its own power, the investment recovery period, members of cognition, membership cards, price positioning and a series of problems to be weighed to determine a good choice in the type of equipment is the wise election.

revisit the second case: a club a place for me to call the operator asked, ready to be a number of power equipment, has been a particular brand of fancy equipment, a cheap low-end power. I asked about the area and the renovation of its stores, and positioning problems, the proposed increase in some strength of its investment in equipment, changing to another brand of power equipment, the investor did not listen to my advice last. But by their own ideas to carry out.

encounters year after the operator asked how their operations, the operator said that given point of the batch of strength training equipment, the design is very scientific. Training members often complain about not feeling well, some members are reluctant to continue card. Move to other places are trained. Recently there is a shop next to his shop opened. Equipment selection of his equipment was better than that. Now he is very sorry to exchange equipment, but can not sell used equipment and a good price, and their present and are unable to invest more in new equipment acquisition. Now caught in a dilemma.

fact happened to him I have seen many such cases the. My advice is to run the club as early as planting trees. From the beginning of the seedlings should be elected, the election of the hill, planted from the beginning all the way, planted straight. Long tall trees can post, and anti-risk ability! Many operators are currently only targeted at first trees planted. Do not study the trees are good, to be able to become what it is like, do not consider this tree later in the face of high winds heavy rain will pour.

when we go hiking, the definition of success is not how to get to the top, but after the climb to the top of the mountain next to the smooth angles. This is really a success.

fourth error some work around the situation and local preparedness, including issues such as hardware equipment after the club. Ask how long its going to do pre-sale period, ready to be the number of income. The club operators say to me, an ideal number, and then I asked him how much membership card price? He answered my membership card price, I said you know you want to achieve your desired income how many cards you need to sell? He said the thought! I continue to ask around about how much you know you can develop an effective customer? He said do not know. Later, I asked the sales manager what kind of person? He said to do is to ask a manager of the hotel industry. Moving on after I put a series of related issues and figures were analyzed, and told him to operate with little chance of success. And cutting staff is also very inappropriate. Want to adjust as soon as possible. But the thing with the willing, often the first to do most of the investors in this industry are mostly not listen to advice, but can also be understood, after all, we just met each other soon. Trust has its own problems, let alone who they are in charge. After two months of work situations can be imagined. . .

revisit a case: a place has been signed for a club house, ready to begin renovation and the pre-sale. I went to charge about some preliminary preparation work. To the scene quickly after the person in charge to inquire about sales and interior partition layout and so on. And told me to contact renovation team are recruitment and admission. I said I would like to understand your question about the price of rent. The official price for me to rent a newspaper, I was shocked. Including the rent payment cycle I think is inappropriate and will take more money. I immediately let him stop other work. And give him a specific operating cost accounting and investment payback period. After completion of the operator responsible person confused. And that the house contract has been signed and handed over a deposit of one hundred thousand yuan. I told him if you can not reduce the rent doing so, yields will be greatly reduced. Then I accompanied the investors who look for real estate investment department had three or four times negotiations. Before using a number of policy changes leading to re-contract. Investment in the club afterwards I said, lucky! Not signed the contract went to change every time the opportunity to meet, thanks to you did not start, if you start looking for him after the renovation to amend the contract I am afraid that the door can not change friends. In fact, the work of a club is right from the start to carry out the. Remember not to sleepwalk, and then I also arranged a series of work the staff of the club conducted a special training. And set the correct operating income plan, I want to give you the boss said the investment is. When we help others to do the club the first thing to do is control the risk and operating costs! Do not shop to earn virtual blow you how much how much!

fifth error monthly turnover of the bulk of sales. A good marketing plan and a good experienced head of sales is very important. But sales of the current gym there are two extreme errors, one is able to fulfill the lack of an established sales force capacity tasks, such cases I have encountered many forms, mostly because of work the manager has some problems, not making a good sales strategy, sales manager of another is lack of capacity. Lead the sales team can not complete the given task. If such a situation must be timely to do to tune or adjust the work plan. Refrain from using negative way to deal with. Once the team would like to revive the morale of the tired is more difficult. Another wrong way is to care for immediate benefits for low-cost promotional blitz. I have seen several clubs such a situation occurred. S boss is not optimistic about sales, so sales staff to complete the sales task, but now many have the habit of membership sales staff work thinking. The only way that the promotional discount, do not discount card, even to the point of no longer marketable. Cause market prices, causing a chain reflects the results of each are we not better. This discount can be immediately effective for two months to complete the sales task. However, several months after the sales plummeted, again and again staged a vicious cycle continued. I have seen many salespeople talk to him the most proud of is the low card prices. Rarely talk about fitness concepts and internal features hardware problem. Say that this is a big regret and vulnerability.

sixth error But the current market there are many club management software is not designed specifically for the gym, but some general popularity of the club management software. Lack of specificity and prices of such software is also more expensive. What is the size of the club choose what features the system software can be cost-effective and reasonable and also do not have to waste too much cost. Useful feature to have to use it, it will not function do not have to spend money wasted. Case: a 1000 club square to the club, chosen a more than thirty thousand yuan a certain brand of club management software. Q. Why use the software it, the club official said: they do not have access. do not feel it is not used, after feeling really use some waste. but also for the software features that do not require a lot of money spent. and very professional, you can make the total investment amount reduced by 10% -20%. The first to do a lot of club operators are paid a high tuition fees!

seventh error shop services, but also because the club management do not understand. Most want to pay the external professionals or others to the club in hosting. People who have such a minority phase. But mostly the result of this operation is that the blind pursuit of sales of foreign workers to work in the post or be the work of bonuses, excessive overdrafts club resources. After working a year or so after the manager left, leaving investors in a difficult market even more! At a time when you have to replace the head of the club owner, one to two to make the club vitality. At the same time, one thing is certain. External personnel are sooner or later no matter how good to go. This are not the permanent solution. The best way is to train local personnel as management personnel, external experts to conduct regular management training and guidance. Localization of the club's management team owns, while reducing management costs. Improve the management quality. That is a long time a good way to well-managed operations. Covet a moment to refrain from easy, to know the club opened at 2 to 4 years in the real test of the club run time. Do not look at a group when it opened fire and careless, there must be vigilant in the management of ideas. Any management and things have to be arranged in advance, do not wait until something has happened to make up in!

eighth error body measurement equipment. The body is not equipped with measuring equipment of the club are mostly small or some idea of the overall fitness is not a high place. In fact, test equipment, physical fitness cards for sales and marketing programs to help private education is helpful. Participants in the face of the staff members of the body when the indicator is given a scientific basis is needed, rather than feeling or some experience to tell the members of the body through scientific testing equipment to give a scientific indicator is very convincing body The. Another human body measurement equipment data can also be given to facilitate the work of members of staff to the basic indicators of human testing and scoring. For members to see their data in the form of physical indicators. This is a very persuasive. Through investigation, the club had body measurement equipment and measurement equipment with no body fitness club card in the sales and private education class have no small difference. Several investment funds body measurement equipment can be recovered a few months back. Can also help you work to enhance future sales percentage. So advise the investor must pay attention to body measurement equipment purchase.

ninth error two or three good supervisor is necessary. Case: more than once to see such a situation, I lamented the operators of these clubs is really in personnel management, after ignoring the former Zhan ah! Club sales director of a 2000 square meters is very good, leading the sales staff can complete the health card sales each month mission 15 million, but the club owner to get the total monthly charge of suspicion of the commission of this bonus is too high, the charge of trying to wage deductions. The result of the charge separation. The charge efficiency of after-sales team about falling, only a month to complete five or six million in sales. Moji regret at this time is the boss. Excellent work to know people, once lost, can not easily get it back in one of the. District for a charge of two thousand multiple bonuses, causing tens of thousands of monthly revenue per month. I ask you boss? Other end other end of the small big?

tenth error equipment made in the soil when the Museum of iron advanced fitness equipment to the now multi-functional ho of the club. Success or failure of development of the industry are vividly remembered. The club lost the battle lost in that I've seen countless, but also to listen to losers too many reasons to tell. The success of the club succeeded where I have also heard numerous good managers talk about their successful experience. Before I sum up a successful club in terms of nothing less than doing a great job.

1: Location: According to the operational requirements and needs of the club the necessary operational functions have to select a good address.

2: Rent: Rent prices need to shop in the area, population level, the amount of investment, and municipal consumption to do comprehensive determination.

3: interior design: the design of the club is very important. Particular engineering problems often occur late in the run to see it good or bad, so in the functional area and the design must be professional and scientific.

4: Optional Equipment: purchase of equipment to be competitive at the same time both the rational and functional design of trendy. Equipment is also to know the club will be out of date so use a more trendy style features the equipment necessary.

5: Staff training: a lot of clubs are often poorly managed during operations. Staff mobility, experience, and do not actively learning and sharing the experience of the latest management concepts, as well as every step was difficult.

6: Salary system: a lot of clubs in terms of salary system is unreasonable, then the situation is caused by either excessive wage ratio. Income should be classified to the store clerk, or not salary and structural imbalance, so that employees lose enthusiasm for work, the talent drain.

7: operating cost control: the overall cost of the store when the daily operation of the control well. Changes should be revenue expenditure of the month caused the store revenue.

8: store events: store a variety of promotional activities and membership activities is necessary. Can not only boost sales while improving member cohesion.

8 in the above so important issue, not walked to see. But when carried out from the project in a very professional and very accurate in order to make a club into a healthy operating orbit.